Dimitris Dakos ΕΛ
Case study · Food retail · 2023

Turning 72 ideas into a supply chain strategic plan

At AB Vassilopoulos (Ahold Delhaize), supply chain teams had proposed 72 actions for a new strategic plan. Dimitris wrote the plan and designed the framework that turned the list into a short, scheduled and resourced set of actions, each tied to the company's strategic priorities.

Company
AB Vassilopoulos, Ahold Delhaize, food retail in Greece
Role
Head of Distribution Center; author of the plan and of its prioritisation framework
Scope
Five supply chain departments: replenishment, systems & planning, new developments, warehousing, transport

The problem: a good list is not a plan

Cross-functional workshops produced 72 proposed actions across three areas: store service, network expansion and culture. 42 of them were marked short-term. The feedback from management was clear: too many and too raw, with no estimate of time, dependencies or the people needed to deliver them.

From list to plan

  1. 72proposed actions
  2. 30new actions in the plan, in three waves
  3. 11in the first wave, started October 2023 to March 2024

Alongside 28 running projects, brought into the same plan.

The structure: one line from company priorities to each action

Every action had to trace back to a company priority or a supply chain objective. Actions that could not were dropped.

  1. Company priorities

    The company's strategic priorities, the starting point for everything below

  2. Vision & mission

    Where the supply chain is heading, and the role of its people in getting there

  3. Supply chain objectives

    Four objectives, covering network growth, service to stores, people and sustainability

  4. Strategies

    Replenishment · Fulfilment · Last mile · Employee value proposition · Ways of working · Training

  5. Actions

    Each with a time horizon (up to 6, 7–18 or 19–36 months), a leader and the hours to deliver it; longer programmes on a separate track

The framework: 16 steps in four stages

Built to keep teams fast: clear steps, as few as possible, sessions of 15 to 65 minutes, and most of the work done in about three weeks.

Steps1–8

Clean the list

  • Drop actions unrelated to the company priorities or supply chain objectives
  • Reword each as the end result it must achieve
  • Merge actions that describe the same thing
  • Fix the time horizon: short 6, mid 18, long up to 36 months
  • Assign each action to a department, at most two
  • Add running projects that serve the same goals, then remove duplicates
OutputOne clean list on one structure
Steps9

Prioritise

  • Value/effort matrix with Pareto logic: about 20% of actions for 80% of the value
  • Members score individually; scores are averaged overall and per department
  • Where departments disagree strongly, the department average counts
  • Three scenarios for the final size: 10 to 25 actions, running projects included
OutputA ranked shortlist
Steps10–12

Schedule and assign

  • Three-point estimate for each action: (worst + 4 × most likely + best) / 6
  • A short-term action estimated over 8 months is re-planned to fit 6, or moves to mid-term; the same at 22 months for mid-term
  • One leader per action, from the most relevant department
  • The VP and direct reports review the list, with changes limited to 20%
OutputDates and a leader for every action
Steps13–16

Resource and launch

  • A capacity balance sheet: manager hours per shift available beyond day-to-day work
  • Action leaders request people and weekly hours against it
  • Gaps under a third go ahead in an agile way; larger gaps go to the VP with details
  • Capacity re-estimated four weeks in, and again in January
  • Progress stated for every action, then a VP challenge session
OutputA plan the organisation can staff

What made it work

Governance

  1. Supply Chain VP
  2. Projects team
  3. An action leader for each action

Results

  • 72 proposed actions became 30 new actions in three waves, in one plan with 28 running projects.
  • The first wave of 11 actions started between October 2023 and March 2024, each with a leader, a time horizon and a kick-off date.
  • One view of the whole portfolio: status, time horizon and progress for every project and action.
  • Programmes longer than 36 months, in network, systems, automation and a low-emission fleet, set on a separate track.

Expected benefits set in the plan for 2024

≈€5.8mincome and savings
−1day of inventory on hand

Also: better on-shelf availability, a more responsive and resilient supply chain, and a lower carbon footprint.

The same sequence (trace, clean, prioritise, schedule, staff) works wherever a strategy workshop leaves more ideas than capacity.

Sources

The plan's working documents, 2023. Names and internal action lists are left out.

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